Follow these 4 important steps to boost your organic traffic. Improving your eCommerce SEO doesn’t have to be technical and complicated. 4 Steps to Optimize Your Online Business for SEO Optimizing each aspect of SEO will increase your ranking and improve your pages’ visibility on SERPs. This is basically a map of your pages and the way they interlink. Search engines will also rank your online store based on your site structure. Google also rates the quality of your content, its readability, history and even technical performance, like page load times. It ranks your pages according to the different keywords and the presence and relevance of inbound and outbound links. In order to rank pages, Google goes over your website’s URLs, text and images. When it comes to SEO, every little part of your website matters. Search engines rank pages according to relevance, aiming to best match the user’s query. Once your website pages are indexed, they get ranked. Afterwards, each URL is indexed, meaning it’s stored and organized. First, they “crawl” the internet, searching for content. When it comes to online retail, SEO has the biggest impact both on revenue and traffic, surpassing paid ads and social media combined. Meaning this traffic is considered free, besides the time you invest in optimizing your website.īuilding a solid SEO foundation for your website is a surefire method to draw new customers, as well as repeat traffic.
Unlike paid advertisements, such as Google Ads, SEO contributes to organic traffic. Increasing your online visibility and establishing your brand will keep your business thriving in the long run. This doesn’t just affect traffic and sales-it contributes to brand awareness as well. Even if your brand is relatively unknown, potential customers will likely visit your website if it’s ranked high enough on results pages. Optimizing your eCommerce SEO makes it much easier for customers to find you. Why should I optimize my online store for SEO? As most online shoppers search for certain products, rather than specific stores, you’ll be getting most of your traffic through these pages. This means that if a potential customer searches for a product you sell, your store will be one of the first options they see.įor eCommerce, it’s important to get your product pages and product categories higher on SERPs (search engine results pages). By ranking higher, your site will appear earlier in search results. SEO for eCommerce means optimizing your website ranking on search engines like Google. By using search engines to your advantage, your eCommerce business can appear first on Google or Bing, without paying for ads. The best way to achieve this is with SEO, also known as search engine optimization.ĮCommerce SEO is one of the most cost-effective ways to increase traffic to your site. Getting large amounts of consistent traffic is key for any online store.
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